When I’m working with localization in voiceover , I’m often sent references in other languages and asked to reproduce the same style in Brazilian Portuguese . The reference is incredibly helpful to understand the tone, intention, and pacing the client wants — but it’s important to remember that this is still a creative  process. “Cheerful” in Brazil isn’t the same as “cheerful” in the UK, and this applies to every emotion. Cultural expression, rhythm, humor, and even how “n